Budweiser announced that it’s giving away free Lyft rides in nine states, including Colorado, to help prevent drunk driving.
The free rides are part of the brewer’s “Give a Damn” campaign. The largest-ever safe rides effort from a beer company, Give A Damn aims to make a strong statement against drunk driving and celebrate people who embrace Budweiser’s responsible drinking message: “Give A Damn. Don’t Drive Drunk.” Throughout the 15-week campaign, Budweiser and Lyft will offer 10,000 round-trip rides every weekend and on select holidays, when people need them most.
The free Lyft rides start in Colorado on Sept. 21 and run through the end of the year.
“We are proud to continue our partnership with Lyft to implement evidence-based solutions that can have a real impact on reducing drunk driving,” said Katja Zastrow, vice president, Corporate Social Responsibility & Better World, Anheuser-Busch. “Making it home safe at the end of the night starts with getting a ride at the beginning of the night, so we want to encourage people to plan ahead.”
Budweiser will share a unique ride code on its Facebook and Instagram channels each Thursday at 2 p.m. ET, which new and existing Lyft users over the age of 21 can use to claim a $20 ride credit (two $10 one-way rides) through the Lyft app. The credits can be redeemed for rides taken between 5 p.m. and 5 a.m. local time that Thursday, Friday or Saturday night.