Help grow hops for Colorado Native

Say what you like about AC Golden (aka Coors') Colorado Native Lager, but their latest social networking promotion is pretty cool. 

The company posted on its Facebook page and sent out a text message that said if you email your address to info@acgolden.com by Nov. 15, they'll send you a hop Rhizome in the Spring along with instructions on how to plant and care for it. 

According to the post on Facebook, you can either use the hops in your own homebrew or give them to the brewers to use in a batch of Colorado Native. 

When Colorado Native first came out, I was excited about the social media efforts that they were experimenting with, but never expected this level of crowd-sourcing.